Evaluation Question 5 (Abby's Question)

5: How did you attract/address your audience?

Our intended target audience was 15 - 24 year olds, male and female. I feel that we stuck to the target audience very well as we had the right amount of suspense involved with the gore aspect pulling it all together. To target our audience we had older teenagers as the actors so that the audience could relate to the characters and get more attached to them. 

The soundtrack we created was quite upbeat and faded out into the radio report which attacks the threat - making it known. which helped a lot to attract the audience due to it being a serious news report being played out to the audience - the event isn't just random, it's threatening the world. 

The mise-en-scene really has an effect on the target audience because our actors looked very natural on the footage and don't look like they're putting it on which helps the film to look more realistic. for example the reaction when the jogger finds the dead body is very realistic and how you'd expect someone to react. the props such as the fangs and the blood make the film more thrilling as they looked quite realistic bar the problems we had during filming with them falling out a bit.

The location was very isolated which again adds to the horror part of the film. I think this has an impact on the target audience because in a horror film we found that people want to see blood, gore, isolated places because then the audience are on edge waiting for something to happen.

We went against generic vampire film conventions due to the vampire being out in the day (and not shining) and being able to attack in the day also adds to the attraction of the film because people feel safer in daytime so having all of these killings going on in the day time really throws the audience off.

Overall I think we did a good job in attracting the audience because of all of the mise-en-scene used and how we edited the film together to keep the audience on edge at the times needed.